Over the last two weeks, I’ve had the wonderful opportunity to have been partnering with Dentyne Canada in a campaign discussing the Elements of Attraction with the media. The idea was simple… Make Chemistry this year! In order to get the message out, Dentyne via Strategic Objectives recruited Val and I thanks in part due to our show TalkBackRadio.ca, in part the great chemistry that we have on the show and in part due to our position in the social media world.
This great opportunity had us speaking with (mainly) radio shows across the country. Vancouver, Calgary, St Johns, Toronto, Kitchener and every city in between, got to listen to Val and I joke around and talk about chemistry, being humourous, marriage material and Val being so high maintenance.
The two most fun radio appearances (where Val and I got to experience what our show COULD be one day), was Pride FM with Richard Ryder and our in studio with Mike Bullard. (Pic via ImCharmingYou.com) Mike’s show especially we really got to loosen up, joke around and have fun. If I can get an MP3 of that interview, I will share it with everyone here. It was pretty funny.
We also got to visit MTV Live and snap a picture with Nicole (who looked incredible for Valentines Day… including the push up bra. Pic to come.) Then we handed out gum and took pictures with in studio audiences… here’s me looking anxious to hand out some gum! (Thanks again Val for the photo.)

I wanted to thank Dentyne and Strategic Objectives for giving us this opportunity. I think beyond bringing Fresh Breath to the masses, I also learned a lot about myself and my potential with this radio stuff. I especially like how well Val and I worked under pressure and in situations foreign to us and (hopefully) that we performed to expectations! While the medium of radio may be shifting into something different, I think in future, I’d like to have a place in it.
With Valentine’s over now, let’s all remember that the year is young… the Dentyne survey delivered some interesting results and the lessons learned from it include getting out there and making chemistry, not being afraid to go after what you want and being true to yourself.
For more pictures of our excursions check out Val’s Blog… OH, and today is the last day to win a a Dentyne Prize Pack via @TalkBackShow. Go to TalkBackRadio.ca and join our inner circle (Top right) and we will be drawing our winner tonight!