So if you don’t already know, Adam Giambrone, the chair of the TTC and a candidate running for Mayor of Toronto released today an apology for his involvement with a 19 year old university student. Basically, he was fucking around with this 19 (now 20) year old, while in a long term ‘relationship’ with another woman. *Update: Apparently there is a second girl!*
Adam is a 32 year old guy… he’s got a list of accomplishments that’s pretty impressive, but so far his ‘brand’ has been a straight shooter, the kind of guy who doesn’t spit (though not sure about the Mistress?), who helps old ladies cross the street. He’s a clean guy. So this news is hilarious. For such a smart guy, why was he so stupid to leave a virtual paper trail of Facebook messages and text messages. If you’re running for any political office and you’re brand is ‘clean’, your handlers need to control you a little more.
BUT, the dam burst and his sex life is now out there. So how did he handle it? He did the same career suicide move all the other’s have done. He apologized and denied having sex.
So, Adam… how should you have handled it? By owning it!
If you came out… said “Yes… I did it. I’m proud of it. I’m attracted to beautiful women. I make no apologies for that. BUT, me being sexually interested in beautiful women has nothing to do with my ability to run this incredible city. As mayor, I’ll put the city first, and the girls I attract second. Toronto is a great city, and I intend to make it even better, and with your support we can do this!”
What does that do? It takes the scandal out of it, because you’ve shown it won’t affect your ability to run the city. You take control of the story and you don’t let the media spin this story in the way they want – one of scandal, comparisons to Spitzer and Tiger Woods.
Actually, you’ll likely GAIN support from this move because people see you’re a person! Right now you’re a TTC Robot. It’s why I don’t like you. You seem like you’re straight out of “The Manchurian Candidate“.
But, to be honest, I hope you don’t take this amazing idea. Why? Because I don’t think you’d good for this city. In fact I know you wouldn’t. You’re David Miller 2.0, and Toronto doesn’t need that.
But if you do… I hope you thank me for saving your career.
This is a really well done commercial. So simple, but it’s what Google is.. simple. Without faces, without characters, without anything than text and Google Search Results, it tells a touching love story. I smiled while watching it. Mostly because I’m a nerd and chances are one day I’ll google all those things! Haha. Really well done Google! Really well done!